The idea behind this campaign was to create a feeling of travel, adventure, while highlighting Ardene’s summer trends. The brand partnered up with women’s entrepreneurial retreat Pangea Dreams, so source a variety of models, that would feel diverse, approachable, and fun.
Our shoot took place in the span of two weeks while the retreats where going on, scheduling shoots at various locations like the rice terraces, beach spots, jungle, and a typical Balinese villa to showcase the sense of destination.
Along with the photo assignment, I also created a series of videos to showcase the more experiential portion of the destination. If you are curious about these, you can check them out here.
Shot on Nikon, edited in Lightroom and Photoshop.
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