The Photographer Business Framework

^{The only program you will ever need to become a successful photographer.}

Get the complete, proven-to-work roadmap to grow your photography business. Book dream clients who celebrate your creativity, create a consistent income stream, and live a freedom-based life you love!

LEARN MORE

^{It never even occurred to me that people made money taking photos, let alone believe I could be one of them.}

^{It all started out as a hobby...}

^{I was 19 and going on my very first trip to Europe when I borrowed my dad’s point and shoot and fell in love with photography.}

^{At some point}^{I realized I wanted to pursue it professionally, but was paralyzed by fear and self-doubt to even try. Not only did I have no idea where to even begin, there were already enough photographers out there doing amazing work. Why would anyone hire me with the little experience I had?}

^{If you’ve been doubting yourself like I did, I’m here to tell you that you got what it takes, there is room for you, and that you deserve to spend your life doing what makes you happy!}

^{Becoming a freelance photographer changed my life and now I'm giving you all the tools and systems I learned from 12 years in business, so that you can get better results quicker and easier.}

I know that feeling...

I was a broke student working minimum wage jobs and I had to save up all my money for months, but I finally had bought myself a real camera: The cheapest dSLR kit I could find on eBay for like $800.

I spent that entire year taking photos of everything, everyone, everywhere.

It wasn’t until one day, by absolute chance, I got paid (a whole 150 bucks) to take a few photos, that I realized I could actually make a living literally doing the thing I loved the most.

When I decided to quit my last ever 9-5, I was surrounded by people with “normal” jobs who told me that what I wanted didn’t exist, and to stop dreaming. But I honestly had no choice, I was suffocating, I couldn’t stay there one more day. I was sick of seeing my life wasted away, my time being owned by someone else, and having no freedom to live life on my own terms.

^{Turns out I’m a successful photographer not just because I take beautiful photos, but because I’m actually good at business.}

^{I had to learn it all the hard way. I spent more than $15,000 on education, made every single mistake you can possibly think of, and went through more trial and error than anyone will ever know.}

^{But you don’t have to go through any of this. I am here to tell you that It doesn’t take long to succeed as long as you have the right information, framework, and a roadmap to follow.}

^{Year after year I have made more money as a freelance photographer, and now my income has more than doubled since my last full time job!}

^{I am going to teach you the exact techniques and strategies I used to get started, book clients worth thousands, travel the world, and support myself as a freelancer without ever needing a second job. Everything I've learned from 12 years of professional experience.}

Take a moment and let yourself imagine this right now...

Getting dream clients who celebrate your creativity and reach out to YOU regularly.

Shooting beautiful, creative & inspiring projects.

Enjoying slow mornings, setting your own hours, and having free time to do the things you love.

Creating your own work-life balance, spending time with friends and family, and maybe even traveling the world!

Building financial freedom so you never have to go back to a job you hate.

Learning all the tools and knowledge to confidently charge and operate like the professional, having a supportive community of like-minded people.

Introducing...

The Photographer Business Framework

_{An easy to follow online program to help you market, sell and price yourself as a photographer,} _{so you can consistently book dream clients, make more money and have more freedom.}

I have worked in over 5 different countries, with hundreds of clients in every possible field, from New York Fashion Week, to destination weddings in Mexico and retreats in Bali, and I can save you the hassle of having to make the same mistakes most photographers make (myself included) to get there.

I am giving you all the tools you need, and supporting you hands-on myself with live calls and direct access.

BOOK A CALL

^{WHILE EVERYONE’S WASTING THEIR TIME ON EVERY TUTORIAL ON EARTH AND GETTING MIXED INFORMATION, YOU’LL BE FOLLOWING A STEP-BY-STEP PROGRAM THAT WILL ACTUALLY HELP YOU BUILD A BUSINESS...}

^{Inside the program}

Support with me

The program includes 3 months of bi-weekly group calls with me. A space to get all your questions answered and personalized feedback directly from me. The groups are kept small to make sure I can really support you and be invested in your journey. In-between calls you get regular support on slack for all the questions that might arise.

Exclusive Private Community

When you join the Photographer Business Framework, you get access to our online community. Meet likeminded people that will become your peers, your inspiration, and your on-going support. Once you purchase the program, you are granted access to the community forever.

MODULE 0NE

Building Confidence: The Mindset Framework

By Now I’ve worked in over 5 different countries, with hundreds of clients in every possible field, and I will save you the hassle of having to make the same mistakes most photographers make (myself included)

I am giving you all the tools you need, and supporting you hands-on myself with live calls and direct access.

This training will help you set the tone for the entire program and your life as a freelancer. You will get invaluable tools to turn fears and anxiety into fuel and motivation.

Inside of this module I will walk you through:

How to build confidence as a photographer
Eliminating self doubt and knowing you are ready
Even if you think your work isn't good enough
Even if you feel the competition is too great
Tools to define your goals and business
Tools to keep you motivated and accountable

MODULE TWO

Gaining experience and building Portfolio

Get ready to build the portfolio of your dreams, start networking, reaching out to potential clients, and tightening your skills all the while.

Wether you are a seasoned or beginner photographer, this module is about setting your goals as a photographer and creating the kind of work you want to attract.

Inside of this module I will walk you through:

How to gain experience in the field of your choice
How to build skills while building your portfolio
Ideas to create within your comfort and with people you know
Email and dm scripts to land collaborations
Using opportunities to build skills even if you still have a lot to learn
Getting started building rapport with potential future clients

MODULE THREE

The business structure: How to do it right

There is a lot of fear around setting up a business legally, what it takes and when is the right time to do it.

Some of you might be even hesitate to call yourselves professionals simply because of this...

So, in this module we will discuss how to set up a legal photography business regardless of where you live, where to find the right information, and why it is important and beneficial to do this!

Inside of this module I will walk you through:

How to get out of overwhelm and into action
How to become a working Freelancer wherever you live
Guidelines and structures for starting a legal business
How to decide and understand the best business model for you
What you need to do for to track income, and expenses and run a smooth operation
Accounting, taxes, and regulations

MODULE FOUR

How to find clients: The niche formula

In this module we explore the different areas of photography, how to generate income in all of them, and how to figure out your perfect niche. We get started with some basic principles of marketing and what it takes to find your dream clients.

We will also dive into discovering your own personal brand and crafting your unique offer to attract the right kind of people.

Inside of this module I will walk you through:

What is a niche, why is it crucial to your success, and how to develop your own
Exact strategy to know who your dream clients are and where to find them
How to define your personal brand and talk to your audience in a way that resonates with them
Find clients regardless of your niche. Fashion brands, weddings, commercial, travel and more

MODULE FIVE

Pricing for profit: Bullet proof income strategy

In this module you get an insider’s look into my actual price list, and a breakdown of how I built all my packages and offerings. You will learn how to build your own pricing, how to figure out your finances, and what to consider when creating your packages.

You will also learn how to maximize your income potential with each client, how to negotiate rates, and make more money for your time.

Inside of this module I will walk you through:

How to price yourself from zero to a full price list
How to build profitable packages that sell
Know exactly what to charge for every service
How to stay flexible and negotiate without lowering your rates
Ideas on how to make extra income with add-ons and other services
How to upsell your clients, and make more for your time

MODULE SIX

Building your socials and website the right way: The storefront foundation

In this training you are going to learn what kind of website you need, depending on the type of photography you do, and the process of building one. If you already have one, you will be able to use this training to make sure it is done right! We will discuss curation as well as the technical aspects!

We will also be deep-diving into social media, how to set up and use facebook, instagram, and Linkedin to find clients and get leads.

Inside of this module I will walk you through:

Understand what kind of website is the right fit for you
How to create and curate your portfolio for high impact
How to build a stunning website that attracts clients in just a few days
Using squarespace
How to set up and use your social channels to attract the right clients
Proper use of bio and correct set up for Instagram, facebook & Linkedin
How to use social media to find clients depending on your niche

MODULE SEVEN

The marketing accelerator: Using organic tools to get discovered, hired, and paid

This training is a full breakdown on marketing. What exactly is it, how to do it, and the best strategies to attract clients for free. I will teach you about the stages of a client journeys, funnels, and organic marketing.

We will discuss a variety of tools and strategies that are easy to understand and apply as a beginner, and what is the best place for you to start.

Inside of this module I will walk you through:

What is marketing and how it works
Organic marketing
How to master the fine art of networking
How to use social media to attract dream clients, find leads and expand your business
How to have an endless source of potential work
Marketing strategies and tools to level up

MODULE EIGHT

Reframing sales: Learn to communicate with clients

This module is all about sales, and a breakdown on how to communicate with clients to truly understand their desires, how you can serve them best, and present yourself as their one and only photographer for the job.

I will show you scripts and strategies to close sales, get paid, and secure bookings as well as how to stop getting ghosted or being “left on read”.

Inside of this module I will walk you through:

How to efficiently communicate with you clients and close sales
Ho to sell your services without feeling pushy, and with a sense of alignment and purpose
Sales scripts, ideas, and tactics to get booked
The exact methods I've used to close sales worth thousands!
Tools to follow up and get replies with ease

MODULE NINE

Day to day business BTS: The full workflow blueprint

This module will completely remove any fear or doubts you might have about the actual business processes as a photographer. There is an exact order and way of doing things, and I am going to teach you how and why.

We will go over every step of your client journey, and everything you need to know and do as a working photographer to guarantee a successful shoot and running a smooth business.

Inside of this module I will walk you through:

How to exactly run your business behind the scenes
How to invoice, get paid, deliver images, and run all your admin seamlessly
A step by step process for the day to day operations
How to plan and prepare for a shoot
Client journey
from enquiry, to image delivery: Everything that happens before, during and after a shoot

MODULE TEN

The document essentials: Creating quotes, invoices, contracts, and more

Contracts are scary, but not having one is even scarier! This module completely breaks down contracts and agreements to give you a clear understanding of the legalities, the implications, and what needs to be included to be safe.

We will also go over other documents you will need to know how to create as a working photographer, such as invoices, quotes, proposals and more.

Inside of this module I will walk you through:

Using and creating invoices, how to and what to use for your admin needs
Prices, quotes, and proposals: Templates and explanations of how to create and use these
Understanding contracts, agreements, and model release forms. The must haves, the legal aspect, and how and when to use them
How to create templates that will save you time and hassle

TWO BONUS MODULES

To ensure your success, you also get access to two foundational modules that focus on the basics of photography and the technicalities of your camera, and a full module on post production and what to do with your photos after you shoot!

BONUS MODULE ONE

Master your equipment: The technical toolkit

Inside this module, you are going down to the basics and learning the foundations of photography. This is the easiest and most digestible training on photography 101 you will ever see.

I will walk you through the controls of a professional camera so you never wonder again how to use it.

Inside of this module I will walk you through:

How to master the knowledge of your equipment
Never wonder again if your camera or lenses are good enough
How to know if you need to keep investing and in what
Full training on the basic principles for equipment and technique so you feel confident in your skills
Resources to quick answers for technical knowledge
SLR, Mirrorless, Lenses, Resolution and more

BONUS MODULE TWO

Mastering post-production: The master key to a profitable business

Our last module is entirely focused on post production, how to import, process, cull, and store images in the most efficient and professional way.

I will walk you through my system, perfected over 12 years of handling hundreds of thousands of images, to make sure you can stay organized, efficient, and never lose an image ever. This will give you peace of mind, a better way to serve your clients, and the confidence that you will never lose client work.

Inside of this module I will walk you through:

Ace and optimize you post-production process
The best editing process for culling, editing, exporting, and storing images professionally
How to maximize your output & minimize your time spent behind the screen
How to over deliver for all your clients
Image delivery system for client selection and for final delivery
Image sizes, formats and quality
Proper image storage and backing up

_{The Photographer Business Framework is 3 months of immersive business school designed specifically to take the guess work out of building your photography business}

This program has been built to be a clear and easy actionable system so you can work through each module and be supported as you grow.

Build your experience, your portfolio, and your confidence while you learn sales, marketing, and business tactics to find your dream clients, build pricing packages that convert, and enjoy the process.

Inside the Photographer Business Framework Online program

^{3 month access to bi-weekly small group coaching calls with me}
^{3 Month access to on-demand support on our slack channel for question between calls}
^{Lifetime access to the 10 core training modules}
^{Lifetime access to all bonus modules and any new modules created in the future}
^{Homework, tools & workbooks to keep you accountable}
^{Lifetime membership to our online community of like-minded photographers around the world}

BOOK A CALL

If you have come this far, I think it's safe to say you want to grow your photography business...

LET'S CHAT

_{^{As you go through the program and start seeing results, some of these familiar questions will start popping up. Do not worry, in the program you will find answers to questions like:}}

Do I have enough experience to get paid?
What if a client doesn't like the photos I take?
How do I stop getting ghosted?
How much can I charge if I’m only starting out?
How should I use social media?
What is the best way to get found by clients?
How can I make sure I make enough income from photography?
How can I better manage my time to stay motivated and productive?

_{"I’ve gained a lot more experience, shot my first wedding, and also I’ve more than doubled my hourly rate!!!}

Sam’s class was exactly what I needed! There are many courses out there but none that covers all the important business aspects. Sam does such an amazing job explaining everything in-depth and is also so transparent.

I also really appreciated all the individual attention she gives her students and am super impressed she remembers everyone’s names, backstories, questions, etc. I can’t recommend this enough for anyone who is looking to jumpstart their business or take it to the next level!!"

- ALICE SHANG -
ALICESHANG.COM

_{"I am booking many more clients.}_{I am fully booked for this month!!!}

I was still figuring out how to value myself as a photographer and believe in myself. Now I have my rates and packages figured out, I'm confident about my services and my work.

I couldn't recommend the program enough! She is an incredible teacher and makes the whole process so much fun. Just thank you so much Sam for everything you've taught us".

- MAIREAD BOLAND -
MAIREADLUCY.COM

_{"I was hesitant at first especially during a pandemic.
But it was the BEST decision I made for myself.}

I absolutely loved the class. I learned SO MUCH. You truly get the full body secrets to a successful business. I could not have been able to get all of these lessons all on my own. She broke everything down in a way that is accessible to all learning methods. No matter how you learn, this class is made for all.

I love Sam so much and super grateful for all of her continuous support and the motivation she instills in you. Thank you soooooo much Sam!!!!"

- AMANDA MOLINA -
BYAMANDA.COM

_{"The shift in mindset and confidence
alone was worth the price tag...}

Don't hesitate to book! I was so sceptical about making this investment but there are absolutely no regrets.

Sam really knows her stuff and covers so much, no matter what area of photography you're in.Now have a better understanding of how I can support myself financially and the numbers, registering my business, and figuring out my pricing with confidence!

I love you sam! Keep inspiring us and showing us we can go full time and follow our dreams!"

- GABRIELA GARCIA -
GABYMARIEPHOTOGRAPHY.COM

"To officially say I am a business owner
has been a game changer in itself.

I have been sitting on my dream of being a photographer for 10 years while watching others, with less of a vision excel and profit. “Done is better than perfect" opened my eyes up to the possibility that I can do this.

Sam knows what she's doing and reframes your thinking of what photography can be. That broke me free of expectations and fear of failure. It's been an awesome journey and it's only just beginning, Sam provided the foundational tools to get my business started and to build the confidence to JUST DO IT".

- RACHEL CUESTA -
RACHELCUESTA.COM

So what if you’re still not on your way to building a successful freelance photography business?

I want you to completely love the program, but if you don't, it's ok.

The best part about the program? If it's not working for you, you can get your money back.

If for whatever reason, the Photographer Business Framework is not getting you closer to your career dreams, you can request a refund within the first 30 days.

Yes, 100% your money back!

Because I know that what I will teach you works…

Hey there, I'm Sam!

And I really shouldn't have made it here, but here I am...

I was a South American immigrant who barely spoke English when we moved to Canada, and the fact that today I am a world-traveling photographer (visited 56 countries, taught in 6, worked in 10 and lived in 4) and taught more than 100 students around the world, is still pretty mind blowing to me.

I've been passionate about photography for 12 years, and I haven't had "a job" since 2012.

Somewhere along the way I realized I loved sharing what I knew, and people loved hearing my stories and learning from my way of seeing the world of photography and business.

^{I created this program to be what I wish I had when I started out...}

I have worked with 100s of clients in fashion, events, travel, and portrait photography. I have a bachelor's degree in Film and a diploma in professional photography, I am also certified in coaching and business foundations and have done extensive training in social media and marketing. But most importantly, I have been a working photographer for over 10 years.

I know exactly what I takes to make it as a photographer, and now you can learn directly from me. I want you to also book dream clients who celebrate your creativity, create a consistent income stream, and live a freedom-based life you love!

This is the only program you will ever need. It's the complete, proven-to-work roadmap to grow your photography business.

Ready to work with you!

Frequently Asked Questions

Who is this program for?

When will I see results?

What kind of results can I expect?

What if I am not good enough, or I am not ready?

Does it matter what niche I want to work on or where I live?

What if I need extra support?

I don't know if I can afford this, is there anything else I can do?

How is this program different?

How exactly can I make money if I take this program?

_{So if you are finally ready to get to work and make your dreams come true, it's time to join The Photographer Business Framework}

Inside the Photographer Business Framework Online program

^{3 month access to bi-weekly small group coaching calls with me}
^{3 Month access to on-demand support on our slack channel for question between calls}
^{Lifetime access to the 10 core training modules}
^{Lifetime access to all bonus modules and any new modules created in the future}
^{Homework, tools & workbooks to keep you accountable}
^{Lifetime membership to our online community of like-minded photographers around the world}

BOOK A CALL

The Photographer Business Framework

The only program you will ever need to become a successful photographer.

It never even occurred to me that people made money taking photos, let alone believe I could be one of them.

It all started out as a hobby...

I was 19 and going on my very first trip to Europe when I borrowed my dad’s point and shoot and fell in love with photography.

At some point I realized I wanted to pursue it professionally, but was paralyzed by fear and self-doubt to even try. Not only did I have no idea where to even begin, there were already enough photographers out there doing amazing work. Why would anyone hire me with the little experience I had?

If you’ve been doubting yourself like I did, I’m here to tell you that you got what it takes, there is room for you, and that you deserve to spend your life doing what makes you happy!

Becoming a freelance photographer changed my life and now I'm giving you all the tools and systems I learned from 12 years in business, so that you can get better results quicker and easier.

I know that feeling...

Turns out I’m a successful photographer not just because I take beautiful photos, but because I’m actually good at business.

I had to learn it all the hard way. I spent more than $15,000 on education, made every single mistake you can possibly think of, and went through more trial and error than anyone will ever know.

But you don’t have to go through any of this. I am here to tell you that It doesn’t take long to succeed as long as you have the right information, framework, and a roadmap to follow.

Year after year I have made more money as a freelance photographer, and now my income has more than doubled since my last full time job!

I am going to teach you the exact techniques and strategies I used to get started, book clients worth thousands, travel the world, and support myself as a freelancer without ever needing a second job. Everything I've learned from 12 years of professional experience.

Take a moment and let yourself imagine this right now...

The Photographer Business Framework

An easy to follow online program to help you market, sell and price yourself as a photographer, so you can consistently book dream clients, make more money and have more freedom.

Inside the program

Support with me

Exclusive Private Community

Building Confidence: The Mindset Framework

Gaining experience and building Portfolio

The business structure: How to do it right

How to find clients: The niche formula

Pricing for profit: Bullet proof income strategy

Building your socials and website the right way: The storefront foundation

The marketing accelerator: Using organic tools to get discovered, hired, and paid

Reframing sales: Learn to communicate with clients

Day to day business BTS: The full workflow blueprint

The document essentials: Creating quotes, invoices, contracts, and more

TWO BONUS MODULES

Master your equipment: The technical toolkit

Mastering post-production: The master key to a profitable business

The Photographer Business Framework is 3 months of immersive business school designed specifically to take the guess work out of building your photography business

Inside the Photographer Business Framework Online program

3 month access to bi-weekly small group coaching calls with me

3 Month access to on-demand support on our slack channel for question between calls

Lifetime access to the 10 core training modules

Lifetime access to all bonus modules and any new modules created in the future

Homework, tools & workbooks to keep you accountable

Lifetime membership to our online community of like-minded photographers around the world

If you have come this far, I think it's safe to say you want to grow your photography business...

As you go through the program and start seeing results, some of these familiar questions will start popping up. Do not worry, in the program you will find answers to questions like:

"I’ve gained a lot more experience, shot my first wedding, and also I’ve more than doubled my hourly rate!!!

"I am booking many more clients. I am fully booked for this month!!!

"I was hesitant at first especially during a pandemic. But it was the BEST decision I made for myself.

"The shift in mindset and confidence alone was worth the price tag...

"To officially say I am a business owner has been a game changer in itself.

Hey there, I'm Sam!

I created this program to be what I wish I had when I started out...

Frequently Asked Questions

Who is this program for?

When will I see results?

What kind of results can I expect?

What if I am not good enough, or I am not ready?

Does it matter what niche I want to work on or where I live?

What if I need extra support?

I don't know if I can afford this, is there anything else I can do?

How is this program different?

How exactly can I make money if I take this program?

So if you are finally ready to get to work and make your dreams come true, it's time to join The Photographer Business Framework

Inside the Photographer Business Framework Online program

3 month access to bi-weekly small group coaching calls with me

3 Month access to on-demand support on our slack channel for question between calls

Lifetime access to the 10 core training modules

Lifetime access to all bonus modules and any new modules created in the future

Homework, tools & workbooks to keep you accountable

Lifetime membership to our online community of like-minded photographers around the world

Join Our Free Trial

^{The only program you will ever need to become a successful photographer.}

^{It never even occurred to me that people made money taking photos, let alone believe I could be one of them.}

^{It all started out as a hobby...}

^{I was 19 and going on my very first trip to Europe when I borrowed my dad’s point and shoot and fell in love with photography.}

^{At some point}^{I realized I wanted to pursue it professionally, but was paralyzed by fear and self-doubt to even try. Not only did I have no idea where to even begin, there were already enough photographers out there doing amazing work. Why would anyone hire me with the little experience I had?}

^{If you’ve been doubting yourself like I did, I’m here to tell you that you got what it takes, there is room for you, and that you deserve to spend your life doing what makes you happy!}

^{Becoming a freelance photographer changed my life and now I'm giving you all the tools and systems I learned from 12 years in business, so that you can get better results quicker and easier.}

^{Turns out I’m a successful photographer not just because I take beautiful photos, but because I’m actually good at business.}

^{I had to learn it all the hard way. I spent more than $15,000 on education, made every single mistake you can possibly think of, and went through more trial and error than anyone will ever know.}

^{But you don’t have to go through any of this. I am here to tell you that It doesn’t take long to succeed as long as you have the right information, framework, and a roadmap to follow.}

^{Year after year I have made more money as a freelance photographer, and now my income has more than doubled since my last full time job!}

^{I am going to teach you the exact techniques and strategies I used to get started, book clients worth thousands, travel the world, and support myself as a freelancer without ever needing a second job. Everything I've learned from 12 years of professional experience.}

_{An easy to follow online program to help you market, sell and price yourself as a photographer,} _{so you can consistently book dream clients, make more money and have more freedom.}

^{Inside the program}

_{The Photographer Business Framework is 3 months of immersive business school designed specifically to take the guess work out of building your photography business}

^{3 month access to bi-weekly small group coaching calls with me}

^{3 Month access to on-demand support on our slack channel for question between calls}

^{Lifetime access to the 10 core training modules}

^{Lifetime access to all bonus modules and any new modules created in the future}

^{Homework, tools & workbooks to keep you accountable}

^{Lifetime membership to our online community of like-minded photographers around the world}

_{^{As you go through the program and start seeing results, some of these familiar questions will start popping up. Do not worry, in the program you will find answers to questions like:}}

_{"I’ve gained a lot more experience, shot my first wedding, and also I’ve more than doubled my hourly rate!!!}

_{"I am booking many more clients.}_{I am fully booked for this month!!!}

_{"I was hesitant at first especially during a pandemic.
But it was the BEST decision I made for myself.}

_{"The shift in mindset and confidence
alone was worth the price tag...}

"To officially say I am a business owner
has been a game changer in itself.

^{I created this program to be what I wish I had when I started out...}

_{So if you are finally ready to get to work and make your dreams come true, it's time to join The Photographer Business Framework}

^{3 month access to bi-weekly small group coaching calls with me}

^{3 Month access to on-demand support on our slack channel for question between calls}

^{Lifetime access to the 10 core training modules}

^{Lifetime access to all bonus modules and any new modules created in the future}

^{Homework, tools & workbooks to keep you accountable}

^{Lifetime membership to our online community of like-minded photographers around the world}