The Photographer Business Framework

An online program on business  foundations, marketing, sales, and all systems needed to help you succeed as a freelance photographer.


This is what they don't teach you in school.

Over 12 years ago I started my photography freelance business on my own. It took me years of mistakes, up & downs, and many hard lessons to figure out how to find who and where my clients were, how to market myself, and how to make a consistent income as a photographer.

I built this program to take you through every single step you need to start and run a successful freelance business. It is in-depth information, tools, and resources to get you to your goals faster. These are the exact techniques and strategies  I used to book clients worth thousands, travel the world, and support myself as a freelance photographer without ever needing a second job.

Inside you will find everything I've learn from 12 years of professional experience, a degree in film, a diploma in photography, and years of coaching and continued learning.


 Lifetime Access

24hrs of video trainings with slides and downloadable PDFS. Lifetime access to all materials.


6 Months of Calls

Monthly access to coaching calls to get personalized support from me


Lifetime Community

Surround yourself with like-minded photographers forever.


All Levels Welcome

Photographers at all stages of their journey had incredible success!

Is this for you?

The program is for photographers who are just starting out and dream of turning their passion into a business and photographers who have been shooting a while and might have even had a few paid gigs and want to level up.

This would be a good fit if:

  • You are overwhelmed and stressed about setting up your business
  • You take good photos but don't even know where to start to make profits
  • You aren't fully confident in your skills or feel like you have enough portfolio or experience yet
  • You are worried about the  amount of competition
  • You question if your skills and if you are good enough to make it
  • You don't know where to look for clients
  • Even if you found them, you don't know how much to charge
  •  You are wondering if you make enough income with photography
  • You don't know how to go from free shoots to paid

And you dream of:

  •  Making a steady income with photography
  • Having clients you love and consistent work 
  • Feeling confident and never wondering again if your equipment or your skills are good enough
  • Having a price-list and packages that convert 
  • Working for yourself, and setting your own hours, being able to travel and have full freedom to live the life you want
  • Having all the tools and knowledge to confidently charge and operate like the professional you are!

Inside the Program 

The Photographer Business Framework

  • 6 months of live support with monthly calls
  • 6 Months of on-demand online support for questions in-between calls
  • Lifetime access to all training modules (24hrs of video recordings!)
  • Homework, tools & workbooks to keep you accountable
  • Lifetime access to online community of likeminded photographers

About your instructor (That's me!):

📷 12 years in Professional photography

👩🏻‍🎤 9 years as a full time freelancer  

🌎 Worked in 10 different countries around the world 

📸 Worked with 100s of clients in fashion, events, travel, and portrait 

🗺 Taught photography in 6 different countries to over 100 students

🎓 Bachelor's Degree in Film

📚Diploma in Professional Photography

📜 Certified in Coaching and business foundations

💻 Training in social media and marketing

More About Me

Students from the program

Photographers of every level had success. See it for yourself!


Sarah Spence

No matter what level of photography you are at Samanta Katz's class is a one stop shop. Everything you need to know and more. Sam is a hands on teacher who is ready to let you know all the in's and out's and teach you how to run a successful business from the ground up. I wish I had found this class 5 years ago when I started my photography company, I highly recommend if you are starting out or if you just need more structure to your company.

Alice Chang

Sam’s class was exactly what I needed! There are many courses out there on photography 101 or editing but none that covers all the important business aspects - pricing, client communication, legal docs, workflow, etc. Sam does such an amazing job explaining everything in-depth and is also so transparent. I also really appreciated all the individual attention she gives her students. I can’t recommend this enough for anyone who is looking to jumpstart their business or take it to the next level!!

More Testimonials

Frequently Asked Questions

Do you have more questions?

Book a Call

I want you to know that you got what it takes, and that you are ready. And with a little support, you can start booking clients and fulfill your dream of becoming a freelance photographer faster.

All it takes is for you to make a decision today to commit to yourself and your career. I know because I did it, and so can you.